Now that we live in an age where most adults own a smartphone and regularly use it to browse the web, it’s imperative for all website owners to have mobile friendly website design.
In order for business and personal websites to stay relevant, they must keep up with modern website expectations, and the biggest expectation right now for websites is that they are optimized for mobile use. Not convinced? Below are thirteen reasons why your business needs a mobile friendly website design.
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1. You Only Need One Website Version
Gone are the days where website owners needed to run two separate versions of one website for both desktop and mobile viewing. Now, you only need a responsive web design that conforms to the screen it is being viewed on, so all website visitors can see your website the way it is intended to be viewed.
2. Websites That Have Mobile Friendly Design Are Easier To Manage
Since you only need one website version, you only have to make website updates once. Before, when website owners required a desktop version and a mobile version, this meant they had to make the same update to both versions. Now, content only needs to be updated to one responsive website, making it much easier to manage.
3. Tap Into The Mobile User Audience
Since so many people are cubicle workers who spend all day on the computer, they often don’t want to spend all evening on the computer when they come home. Due to this, the way people access information is changing. More than half of the time that people are accessing websites, they are doing so from mobile devices. In order to tap into this on the go audience, it’s necessary to have a website that performs well on mobile. According to a report from comScore: “Smartphone usage is up 394 percent, and tablet usage is up a whopping 1,721 percent!”
4. Mobile On-Line Shopping Is On The Rise
Most websites are aiming to sell either a product or service to its visitors. In order to tap into those mobile buyers, your website needs to be optimized for mobile use which will help to convert mobile visitors into buyers of your product or service. Shopify says that a little over 50% of all E-commerce sales come from mobile devices.
5. Mobile Is The Way Of The Future
Responsive websites adjust the layout and content to fit the specific screen size of the device being used. Since the responsive capabilities are not based on the actual device being used, your website is not only geared for the present, but it’s also prepared for viewing on devices that have yet to be released.
6. Non-Responsive Websites Load Slower On Mobile
Fact: We have all left a website because it does not load fast enough. When your website isn’t optimized for mobile use, it loads slower. This is because the website may try to load the entire layout and content exactly as it would be shown when browsing that same URL on a desktop, but onto a tiny mobile screen. Ideally, your website needs to load within 1 to 2 seconds on any device in order to capture the audience and avoid having them click the back button.
7. Easier Marketing Management
When you only have one responsive website, you only have one URL to include in your marketing materials. When you don’t have to include a URL for the desktop version and another URL for the mobile version, your marketing campaigns will be more concise and tracking their reach will be more simplified.
8. Social Media Traffic
While some people truly do visit social media on a desktop computer, most people are keeping up with their on-line communities via mobile devices. This means if your company is sharing links on social media, your website needs to be optimized for mobile. If it isn’t, visitors may remember that and choose not to visit your links next time.
9. Mobile Friendly Website Design Offers Flexibility and Ease Of Use
With responsive web design, your layout will take the images, text, and other content you already have set up on your website and make them fit in an appealing way on all devices. This is a must so viewers can browse through your website with ease, and locate the information they are looking for without having to pinch to zoom in on their mobile device in order to read your content.
10. Mobile Web Design Is Better for SEO
Google’s new algorithm favors responsive web design, and so websites that are responsive show up higher in search results. Google has stated that they have a preference for mobile friendly website design, and they encourage web developers to design responsive layouts above anything else. Also, since responsive design ensures you do not need two versions of your website, you only need to worry about improving your SEO once. Mobile websites, in general, have performed less well than their desktop counterparts. This is because the original website existed first, and the mobile website contains identical information which makes it difficult for that website to build authority.
11. Positive User Experience From Mobile Friendly Websites
Having options in how people can view your website and easily navigate it are important. Happier website visitors are those who can start reading an article on your desktop, bookmark it for later, and finish reading that same article on mobile with ease. A website that doesn’t flow well on mobile devices can cause bounce rates to increase, as users will seek out a website that is easier to view on their device of choice.
12. Easier To Track Analytics
When you have one single responsive web design, you can track all of your website analytics in one place instead of having to go through desktop analytics and mobile analytics separately. This consolidation makes a website’s overall analytics much easier to digest and use for marketing purposes. Once you have a better idea of where your traffic is coming from and the demographics of your visitors as a whole, it will become easier to market directly to those people.
13. Your Competitors’ Websites Are Likely Already Mobile Friendly
This is one of the most important reasons to upgrade to a responsive web design. If your website is not optimized for mobile, visitors may become frustrated and leave your website quickly. Once that happens, there is a solid chance that those visitors are heading directly to your competitor’s website for the answers they seek.
In short, today’s world calls for a business to have a mobile friendly website design and if you are behind on this one, the bottom line is that your business is losing customers and Google rankings.