How To Optimize Your Facebook Business Page Like A Boss
It’s not enough to just set up a Facebook business page and then check in every so often. Just like you tune up your car, you'll need to tune-up your Social Media profiles. Here are easy ways to optimize your Facebook Business page that will help you get more engagement on your Facebook page and traffic to your website.
Google is often referred to as the "800-pound gorilla" when it comes to internet search and without a doubt, Facebook is the "800-pound gorilla" of the internet when it comes to Social.
With about eight-in-ten online Americans using Facebook, it's a platform you don’t want to leave out of your marketing strategy.
[clickToTweet tweet="Here are 9 easy ways to optimize your Facebook Business #socialmedia #smm #smallbiz" quote="Here are 9 easy ways to optimize your Facebook Business"]
I'm going to assume most of you already have a Facebook business page set up, but in case you don't the first 2 tips are for you. If you already have a Facebook business page that just needs a little attention, then skip to tip #3.
1. Use a Name People Search For
There are 60 million Facebook business pages out there, so to make it easier for your target audience to find you, choose a name people are likely to search for. Consider including a city name or a commonly used abbreviation that people are likely to type into the search box. If you've already claimed your name on Facebook, no worries, you can change the name of your Facebook page if you like, or just make sure that your name is consistent across all social networks so that it will be easier to find you online.
2. Set Up A Custom URL
You know those long URLs that are something like “facebook.com/a-bunch-of-numbers-and-letters?” There’s no way anyone is going to remember that and it isn’t exactly ideal for printing on business cards, flyers or publicizing online. Take a few minutes to set up a vanity URL that includes your business name and is short and simple.
3. Add A Branded Profile Photo
When you set up your business page, you may have uploaded whatever images you had handy and maybe the logo in your profile image is a little blurry.
You want to make sure you have a high-resolution photo for your Facebook profile photo and if your brand is represented by your logo, make sure it's your logo. If it's a caricature similar to mine, put that in there or make sure you have a clean, high-resolution photo, something you can see your face very clearly on.
First impressions count, so choose photos purposefully.
If you go with a headshot, Buffer Social says that there's a science to appearing likable, competent, and influential. You should avoid blocking your eyes, show your teeth in your smile, dress formally, and avoid extreme close-ups.
The other thing is the image size, the actual image size of this Facebook profile photo is 180 pixels by 180 pixels. So make sure that you utilize the correct size. I can tell you, I see a lot of Facebook business page profiles where people use the wrong dimensions for their photos.
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4. Change Your Facebook Cover Photo
Is your cover photo from an event last year? Have you ever changed it? Your Facebook cover photo area is prime "real estate", so don't just leave it the same over time. I would suggest even changing it once a quarter or change it seasonally. It's also a great place to advertise your "freebie, contest or special event".
Sometimes I see people just put their logo in this area just blow it up. Please don't let this be you! Use a high-resolution photo and make sure it's the proper size. Your Facebook cover photo should be 828 pixels wide by 133 pixels deep.
[clickToTweet tweet="Your Facebook cover photo area is prime 'real estate', so don't just leave it the same. #socialmedia #smm" quote="Your Facebook cover photo area is prime 'real estate', so don't just leave it the same. "]
It's a little different on mobile, the mobile safe area is 563 pixels wide by 133 pixels. That's important because you'll want to make sure that your message can be seen on mobile, especially if you have text.
Otherwise, if you'll have your text floating outside of the mobile safe area and your visitors won't be able to see your full message on a mobile device. That's one of the common things I see even on some fairly famous people's Facebook business pages. It's one thing that gets really overlooked.
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5. Use a Targeted Call-to-Action Button
You don’t just want people to look at your Facebook page; you want them to do something. A quick way to optimize your page is to add a call-to-action button. With options like “Book Now,” “Contact Us,” “Use App,” “Shop Now,” and more, you can easily encourage users to do something.
Be sure to use a button that will appeal to the people who are likely to see your Facebook page and track clicks so you can adjust as needed. You can get detailed insights of specific analytics for your CTA’s and even create an adjust for that particular call to action.
6. Re-Order Tabs for Easy Navigation
Avoid letting your page become information overload. Use tabs to organize information so users can easily find what they’re looking for. These can act as a sort of call to action when you use tabs for events, jobs, reviews, shopping, and offers.
Did you know that you can re-order these Facebook tabs? This is really easy to do and a lot of people don't do this. They kind of just leave it the exact same, but to change the order, simply go to settings.
Click on edit page and then you can easily change the order of these tabs by just clicking down on a tab and dragging it to wherever you want it to appear. This is a great way to control the navigation experience for people who visit your page.
There you have it! These are sure fire ways to optimize your Facebook business page for better engagement and results. How often do you change your Facebook cover photo?
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7. Install Other Social Tabs On Facebook Page
How to Install the Instagram tab feed to your Facebook business page
In the search bar at the top of your page, type in, "Instagram feed tab for Pages." This is the one we want, nothing else. Now let's go ahead and click on that.
Next click, "Use Now." It's going to ask you which Page you want to install this tab on, choose the page that you want your Instagram feed tab on and click: "Add Instagram feed tab for Pages."
Now log in utilizing your Instagram log-in information. Next, click "Authorize."
It's just that easy. So now you'll see the Instagram feed tab added to your row of custom tabs. When you click on that tab you'll be able to see your latest Instagram updates on there. They also have paid services available that will provide you with even more data and analytics from Iconosquare.
So there you have it, that's how you install your Instagram feed tab on your Facebook business page.
How to Install the Twitter tab feed to your Facebook business page
This is how you install the Twitter tab on your Facebook business page. At the top, again we're gonna start in the search bar. Let's start typing in, "Twitter Tab for Facebook." Click that.
Next click, "Use app." Then choose the page that you want to add the Twitter tab to. Select your page, then click, "Add tab." It takes about five seconds before the installation is final.
Now you should see the Twitter tab, but it's not finished yet. You've got to actually click on, "Application settings," and type in your Twitter username without the @ sign.
Next click, "Save settings", and there you have it. Your Twitter feed is now being displayed directly on your Facebook page.
So that’s how you install the Instagram tab feed to your Facebook business page and how to install the Twitter tab feed to your Facebook business page.
Have connected yours yet? Let me know in the comments.
Great and very helpful blog. I realise that we have got a fair bit wrong and will immediately set about the Sping clean!
We are due to release an app and I am in the process of compiling the Facebook page for this. Thanks for the tip on the pixel size for mobile friendly in the banner/cover photo area. Wondering if you know whether it is possible to use a GIF in this area of the page?
Thanks again. The music = ok
Hey Sean, I’m glad you found the tips helpful. I don’t think it’s possible to use video or GIF in this area, hopefully, those features will be added in the future.
it’s a love/hate thing with my business facebook page, thanks for the tips–i’ll be working on this over the weekend (:
Hey Jessica, I totally get it! I too have love/hate feelings about the Facebook business page. But one thing’s for sure, Facebook is not going away anytime soon, so we have to learn to optimize when and where we can.
Thanks for a great article. I found the information about the profile pic and cover photo especially helpful.
Thanks Lynda, I’m glad it helped!
These are great tips – simple and to the point. I want to add that FB cover photos are super easy with Canva. The size is done for you and lots of cool templates to choose from for free.
I love using Canva becuase it’s super easy!
Canva is awesome. It’s very easy to use if you don’t have Photoshop or InDesign skills.
I totally agree and even though I have some skills with Photoshop, I’ll still use Canva to pop out something really quickly.
Well after reading this post only one thing is missing from my page which I have been neglecting for quite some time now, need to change my Page, cover photo!
I think we all do this one! It’s the first thing people see when they land on our page, so it’s definitely “prime real estate” that we should kind of treat as our own little billboard.
I love the idea of changing your name to something people search for, I never thought of that! Thanks for the great tips!
Thanks for the info. I have some sprucing up to do!
Just added a twitter tab using your instructions. had no idea I could do that – thanks!
I’m glad it helped.
I read this page and thought uh-oh! I have my logo as my Business page photo!
I actually see that a lot. Just keep in mind that the cover photo is prime real estate. Thanks for checking out the post.
Thank you! I didn’t know I could add in my Twitter url. I will keep it in mind.
You are welcome Pam! I think it’s a great addition because visitors can see what you are posting on Twitter without leaving Facebook.